Think Pink Conference

Project Overview

The Think Pink Women’s Conference is an annual gathering dedicated to empowering women in leadership, business, and innovation. The client sought a futuristic monogram-style logo infused with iridescent colors to create a modern, dynamic, and high-energy brand identity that reflects growth, ambition, and transformation.

Challenges & Objectives

Challenges:

1. Creating a Monogram with Meaning – The initials needed to be sleek, minimal, and symbolic while representing empowerment.

2. Futuristic Yet Elegant – The design had to be cutting-edge but still sophisticated and timeless.

3. Incorporating Iridescent Colors – Ensuring the gradient and metallic hues worked well across print, digital, and merchandise.

Objectives:

• Develop a high-end monogram logo that represents elevation, unity, and innovation.

• Utilize iridescent colors (holographic blues, purples, pinks) for a luxurious and futuristic aesthetic.

• Create brand elements & marketing assets for print, digital, and event branding.

Brand Identity Development

1. Logo Design

• A custom monogram using "T" and "P" (Elevate Women), designed with fluid, interlocking to symbolize connection and continuous growth.

• A subtle upward motion in the letterforms to emphasize the idea of elevation and progress.

• A sleek, futuristic typeface for the wordmark, complementing the monogram.

2. Color Palette

• Iridescent Gradient: A shifting blend of electric blues, purples, and soft pinks to create a dynamic, futuristic effect.

• Deep Midnight Blue: A grounding color for contrast, sophistication, and depth.

• Subtle Metallic Silver Accents: To enhance the modern, high-tech aesthetic.

3. Typography

• Primary Font: A sleek, futuristic serif with sharp angles and modern curvature.

• Secondary Font: A minimalist sans-serif for clean, professional branding.

4. Visual Elements & Textures

• Holographic light streaks to create a feeling of motion and innovation.

• Metallic gradient overlays for added depth and dimension.

Brand Application

1. Digital & Social Media

• Animated monogram for website & social media intros

• Holographic Instagram templates for speaker spotlights

• Branded Zoom backgrounds for virtual sessions

2. Event Collateral

• Iridescent acrylic name badges & lanyards

• Metallic foil-printed programs & invitations

• Stage backdrop with illuminated monogram